What is SEO?

Search Engine Optimisation (SEO) is the practice of increasing the quantity and quality of visitors to a website by improving rankings in the algorithmic search engine success.

All major search engines such as google, Bing and Yahoo have primary search results, where web pages and other content such as videos or listings are displayed and ranked based on what the search engine considers most relevant for customers.

Research suggests that sites on the first page of Google receive almost 95 percent of clicks. Lots of studies show that results that appear higher up the page get an increased click through rate (CTR), and more traffic.

SEO, therefore, involves making certain a website is accessible and uses words that people type into the search engines. A perfect SEO-friendly website has to give a superb user experience, with useful and greater quality, expert content that helps answers the user’s query.

SEO or Search Engine Optimisation is the name given to action which attempts to increase search engine rankings. In search results Google reveals links to pages it feels authoritative and applicable.

Authority is largely measured by analysing the amount and quality of links from other web pages (backlinks).

In simple terms your pages have the capacity to rank in Google™as long as other web pages link to them.

How do google rank pages?

Google boosts authority pages to the top of its positions so it’s your job to create webpages that become authority pages.

This entails writing content individuals find useful because useful content is shared in websites, twitter feeds etc., and over time Google picks up on these authority signs.

This virtuous circle generates sustainable and powerful Google rankings. Google employs a hyperlink based algorithm (PageRank) to work out the popularity and ability of a page. While Google is far more sophisticated today, this remains a simple signal in ranking.

SEO can therefore also have action to help boost the quality and quantity of inbound links to a website, from different sites. This action is called link building.

How to rank your website – Useful Links:

Free guides to learn SEO

  1. SEO Starter Guide – From Google
  2. Beginners Guide To SEO – From Moz
  3. Google Search Quality Rater Guidelines – From Google
  4. Beginners Guide to Link Building – From Moz
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